Postmodern Marketing (Consumer Research & Policy) Book + PRICE WATCH * Amazon pricing is not included in price watch

Postmodern Marketing (Consumer Research & Policy) Book

This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, charting the various elements of postmodern theoretical development. Then it reviews marketing thought, considering where postmodernism can be most easily applied to marketing activity, whether it is analyzing the sale of advertising space in virtual reality or the characteristics of a consumer society. The book describes and assesses the response of marketing researchers to postmodernism, asking whether they really tackle the key elements that define postmodernism.Read More

from£17.53 | RRP: £16.99
* Excludes Voucher Code Discount Also available Used from £3.47
  • 0415109825
  • 9780415109826
  • Stephen Brown
  • 1 June 1995
  • International Thomson Business Press
  • Paperback (Book)
  • 208
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.