Pour Your Heart into It: How + PRICE WATCH * Amazon pricing is not included in price watch

Pour Your Heart into It: How "Starbucks" Built a Company One Cup at a Time Cassette

Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture. Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross Read More

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  • 1565112334
  • 9781565112339
  • Howard Schulz, Dori Jones Yang
  • 1 January 1997
  • Penguin Books
  • Audio Cassette (Cassette)
  • Audiobook
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