Pow! Right Between the Eyes: Profiting from the Power of Surprise Book + PRICE WATCH * Amazon pricing is not included in price watch

Pow! Right Between the Eyes: Profiting from the Power of Surprise Book

Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In information economy, it doesn't matter how many people you reach, but how much attention they pay. This title reveals the secrets, theories, and tactics of surprise marketing.Read More

from£24.28 | RRP: £15.99
* Excludes Voucher Code Discount Also available Used from £4.47
  • ASDA

    As the power of traditional marketing wanes marketers advertisers and entrepreneurs are in desperate need of new ways to inspire bored media-savvy consumers who have grown weary of the same old marketing messages. Pow! Enter Andy Nulman (from the side door obviously) with the art of surprise marketing.

  • Blackwell

    Here's a surprise: statistics show that only the smartest and most dedicated of readers actually take the time to peruse the inside flaps of a book cover. By doing so, your deed speaks volumes of your commitment to doing something different and...

  • 0470405503
  • 9780470405505
  • Andy Nulman
  • 20 March 2009
  • John Wiley & Sons
  • Hardcover (Book)
  • 272
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.