Power Branding: A Lean Marketing Toolbook Book

Stand Out Get Noticed. Be Remembered. Do you often struggle for inspiration when people ask you what you do? Would you like to charge a premium for your service but fear your customers won't pay it? Do you feel like you have to 'fake it to make it'? Is it becoming increasinlgy difficult to stand out in a crowded, 'me too', market-place? Do you put people to sleep with your 'sales patter' and would you even notice? Do you think branding is just about your logo and business stationery? Can you really harness the power of 'big budget branding' on a shoestring? The answer is yes! In this essential Lean Marketing(tm) toolbook you'll master the essential branding principles which allow you to stand out, be remembered and attract clients willing to pay a premium. This toolbook has been kept intentionally short to enable you to work through the exercises quickly and make a positive difference to your business right now. For best results, speed read the whole book to get yourself familiar with the tools and approach you'll be following and then, when you're ready, go back to the beginning and follow the exercises live on your own business.Read More