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Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers Book
Precision Marketing chronicles the demise of marketing intuition and the rise of marketing science. It provides a definitive roadmap for how companies can combine precision marketing with mass marketing to cut costs and grow revenues in a world transformed by network technology brand disloyalty and customer scarcity.Read More
from£17.23 | RRP: * Excludes Voucher Code Discount Also available Used from £4.08
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Foyles
Precision Marketing" chronicles the demise of marketing intuition and the rise of marketing science. It provides a definitive roadmap for how companies can combine..."
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Pickabook
Jeff Zabin, Gresh Brebach, Philip Kotler (Foreword)
- 0471467618
- 9780471467618
- Jeff Zabin, Gresh Brebach
- 27 January 2004
- John Wiley & Sons
- Hardcover (Book)
- 272
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