Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers Book + PRICE WATCH * Amazon pricing is not included in price watch

Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers Book

Precision Marketing chronicles the demise of marketing intuition and the rise of marketing science. It provides a definitive roadmap for how companies can combine precision marketing with mass marketing to cut costs and grow revenues in a world transformed by network technology brand disloyalty and customer scarcity.Read More

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  • Foyles

    Precision Marketing" chronicles the demise of marketing intuition and the rise of marketing science. It provides a definitive roadmap for how companies can combine..."

  • Pickabook

    Jeff Zabin, Gresh Brebach, Philip Kotler (Foreword)

  • 0471467618
  • 9780471467618
  • Jeff Zabin, Gresh Brebach
  • 27 January 2004
  • John Wiley & Sons
  • Hardcover (Book)
  • 272
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