Predictably Irrational: The Hidden Forces That Shape Our Decisions Book + PRICE WATCH * Amazon pricing is not included in price watch

Predictably Irrational: The Hidden Forces That Shape Our Decisions Book

Predictably Irrational, Revised : Paperback : Harper : 9780062018205 : : 24 Jun 2011 : Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents outstanding material that will keep every reader transfixed. He explains why honor codes are actually effective in reducting dishonesty in the workplace, why a 50-cent aspirin can cure a headache that a one-cent aspirin cannot, and, ultimately, why we make decisions contrary to our better judgement. Predictably Irrational will help readers make better choicesin their personal lives, their business lives, and about our collective welfare.Read More

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  • Product Description

    Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

    Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

    When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

    In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

  • 0062018205
  • 9780062018205
  • Dan Ariely
  • 1 May 2010
  • Harper Collins USA
  • Perfect Paperback (Book)
  • 348
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