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Predictive Analytics: the Power to Predict Who Will Click, Buy, Lie, or Die Book
HardCover. Pub Date :2013-02-08 Pages: 320 Language: English Publisher: Wiley This book is easily understood by all readers Rather than a how to for hands-on techies. the book entices lay-readers and experts alike by covering. new case studies and the latest state-of-the-art techniques.You have been predicted - by companies. governments. law enforcement. hospitals. and universities Their computers say. I knew you were going to do that These institutions are seizing.! upon the power to predict whether youre going to click. buy. lie. or die.Why For good reason: predicting human behavior combats financial risk. fortifies healthcare. conquers spam. toughens crime fighting. and boosts sales.How Prediction is powered by the worlds most potent. booming unnatural resource:. data Accumulated in … read more...
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