Preface to Marketing Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Preface to Marketing Management Book

Presents an overview for critical issues in marketing management. This title is intended for instructors who assign cases readings simulations or offer modules on marketing management for MBA students. It is also suitable in courses that implement a cross-functional curriculum where the students are required to purchase several texts.Read More

from£41.95 | RRP: £39.99
* Excludes Voucher Code Discount Also available Used from £75.92
  • 0071221115
  • 9780071221115
  • J. Paul Peter, Jr, James H Donnelly
  • 1 March 2010
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 288
  • 12
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