Press Here: Managing the Media for Free Publicity Book + PRICE WATCH * Amazon pricing is not included in price watch

Press Here: Managing the Media for Free Publicity Book

This work introduces the reader to the journalist's agenda and explains how to turn product pitch into a newsworthy story, whether looking for coverage in print, TV or radio. There are also case studies guiding the marketing engineer through the entire process of publicising a new launch.Read More

from£N/A | RRP: £14.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0130954098
  • 9780130954091
  • Gurton
  • 24 June 1998
  • Prentice Hall
  • Paperback (Book)
  • 256
  • 1
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