Price Management in Financial Services: Smart Strategies for Growth (Ashgate Popular and Folk Music) Book + PRICE WATCH * Amazon pricing is not included in price watch

Price Management in Financial Services: Smart Strategies for Growth (Ashgate Popular and Folk Music) Book

Shows how to incorporate the modern techniques of value based pricing in both product design and pricing. This book provides an overview of basic pricing techniques and an introduction to strategic pricing issues such as market segmentation product bundling multi-channel pricing and non linear pricing.Read More

from£119.82 | RRP: £60.00
* Excludes Voucher Code Discount Also available Used from £5.66
  • Blackwell

    Price Management in Financial Services shows how to utilize the modern techniques of value-based pricing to design professional pricing processes that go beyond the industry's current norm of purely risk and cost based pricing.The authors provide...

  • Pickabook

    Georg Wuebker, Martin Koderisch, Dirk Schmidt-Gallas

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