Priceless: The Hidden Psychology of Value Book + PRICE WATCH * Amazon pricing is not included in price watch

Priceless: The Hidden Psychology of Value Book

In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.Read More

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  • TheBookPeople

    Why do text messages cost money while e-mails are free? Why do cereal packets keep getting smaller? Why do so many prices end in 9? In Priceless, bestselling author William Poundstone reveals how we perceive value and how businesses set the prices we pay. Rooted in the emerging field of behavioural decision theory, Poundstone reveals the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for.

  • Blackwell

    Reveals how we perceive value and how businesses set the prices we pay. This title provides the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for. Why do text messages cost...

  • BookDepository

    Priceless : Paperback : Oneworld Publications : 9781851688296 : 1851688293 : 02 Jun 2011 : Revealing how everday pricing manipulates us.

  • 1851688293
  • 9781851688296
  • William Poundstone
  • 1 June 2011
  • Oneworld Publications
  • Paperback (Book)
  • 344
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