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Pricing: Making Profitable Decisions (McGraw-Hill series in marketing) Book
By combining economic and marketing principles with accountancy and finance information this major new book provides everything you need to know about pricing. Including: quantity discounts, cash discounts, price deals, legal implications of discounting, as well as important new developments such as price bundling, service pricing, pricing research methods, value analysis and provides alternatives for pricing within legal and corporate constraintsRead More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0070427801
- 9780070427808
- K.B. Monroe
- 1 March 1979
- McGraw Hill Higher Education
- Hardcover (Book)
- 286
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