Pricing Perspectives: Marketing and Management Implications of New Theories and Applications: The Marketing and Management Implications of New Theories and Applications Book + PRICE WATCH * Amazon pricing is not included in price watch

Pricing Perspectives: Marketing and Management Implications of New Theories and Applications: The Marketing and Management Implications of New Theories and Applications Book

Pricing Perspectives : Hardback : Palgrave Macmillan : 9780230207226 : 0230207227 : 03 Nov 2008 : The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.Read More

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  • Product Description

    The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

  • 0230207227
  • 9780230207226
  • 3 November 2008
  • Palgrave Macmillan
  • Hardcover (Book)
  • 240
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