Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table Book + PRICE WATCH * Amazon pricing is not included in price watch

Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table Book

Managers of successful organizations need to focus on two things: profit and revenue growth. The trouble is that most managers think they must focus on one at the...Read More

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  • Product Description

    Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

  • 0470197579
  • 9780470197578
  • Reed Holden, Mark Burton
  • 7 March 2008
  • John Wiley & Sons
  • Hardcover (Book)
  • 240
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