Principles and Practice of Marketing, 3rd Ed. Book + PRICE WATCH * Amazon pricing is not included in price watch

Principles and Practice of Marketing, 3rd Ed. Book

This latest edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. The structure of the previous edition is retained with four main parts covering Fundamentals of Modern Marketing Thought, Marketing Mix Decisions, Competition and Markets and Marketing Implementation and ApplicationsRead More

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  • 0077096134
  • 9780077096137
  • David Jobber
  • 1 March 2001
  • McGraw-Hill Inc.,US
  • Paperback (Book)
  • 838
  • 3rd Revised edition
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