Principles and Practice of Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Principles and Practice of Marketing Book

This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands. The text contains numerous learning aids including chapter objectives, chapter summaries, study questions and references. There is a case study at the end of each chapter with an extended case at the end of each module.Read More

from£22.99 | RRP: £22.99
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  • 0077079353
  • 9780077079352
  • David Jobber
  • 20 March 1995
  • McGraw-Hill Publishing Co.
  • Paperback (Book)
  • 704
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