Principles and Practice of Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Principles and Practice of Marketing Book

Sets the benchmark for achievement in introductory marketing courses. This book offers a contemporary perspective on marketing, with the latest digital developments and both ethical and economic accountability.Read More

from£71.53 | RRP: £49.99
* Excludes Voucher Code Discount Also available Used from £3.22
  • 0077123301
  • 9780077123307
  • David Jobber
  • 1 December 2009
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 1096
  • 6
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