Principles of Corporate Communication Book + PRICE WATCH * Amazon pricing is not included in price watch

Principles of Corporate Communication Book

Cees Van Riel, Wally Olins (Foreword)Read More

from£N/A | RRP: £51.99
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  • Product Description

    This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.

  • 0131509969
  • 9780131509962
  • Van Riel
  • 6 June 1995
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 256
  • 1
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