Principles of Customer Relationship Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Principles of Customer Relationship Management Book

The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.Read More

from£N/A | RRP: £45.99
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  • 0324322380
  • 9780324322385
  • Roger Joseph Baran, Robert Galka, Daniel Strunk
  • 1 January 2006
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 511
  • Student Ed
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