Principles of Direct and Database Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Principles of Direct and Database Marketing Book

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.Read More

from£N/A | RRP: £43.99
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  • ASDA

    This market-leading forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

  • 0273713027
  • 9780273713029
  • Alan Tapp
  • 2 December 2008
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 517
  • 4
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