Principles of Internet Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Principles of Internet Marketing Book

This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don?t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization?s marketing strategy.Read More

from£N/A | RRP: £39.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0538875739
  • 9780538875738
  • Ward Hanson
  • 8 September 1999
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 467
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