Principles of Marketing, Activebook 2.0 Book + PRICE WATCH * Amazon pricing is not included in price watch

Principles of Marketing, Activebook 2.0 Book

This paperback book is invaluable as a guide for readers interested in learning the principles of marketing. Readers can personalize the material by adding notes and comments and utilizing the dynamic online resources, allowing them to learn about marketing in an exciting and real-life manner. Topics covered in this “workbook” include: understanding marketing and the marketing process (managing profitable customer relationships); developing marketing opportunities and strategies (managing marketing information, consumer and business markets, consumer and business buying behavior); developing the marketing mix (product, service, branding, and pricing strategies); managing marketing (creating competitive advantage); and the global marketplace. This activebook is perfect for the marketing manager, department head, or other marketing personnel; its comprehensive appendices make this a perfect reference for the office or home.Read More

from£N/A | RRP: £63.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0130418145
  • 9780536131805
  • Philip Kotler, Gary Armstrong
  • 10 July 2003
  • Prentice Hall
  • Paperback (Book)
  • 648
  • 1
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