Principles of Marketing, Global Edition Book + PRICE WATCH * Amazon pricing is not included in price watch

Principles of Marketing, Global Edition Book

For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of...Read More

from£59.31 | RRP: £57.99
* Excludes Voucher Code Discount Also available Used from £13.86
  • 1292220171
  • 9781292220178
  • Philip T. Kotler
  • 27 July 2017
  • Pearson
  • Paperback (Book)
  • 736
  • 17
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