Principles of Marketing: Study Guide Book + PRICE WATCH * Amazon pricing is not included in price watch

Principles of Marketing: Study Guide Book

The 12th edition study guide provides students on the go with a valuable resource. It consists of detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements. There is also a section providing suggested answers for all exercises, offering the students feedback on their responses. The study guide can be packaged at a low cost with new copies of this text. The study guide can also be purchased separately at www.prenhall.com/marketing.Read More

from£20.23 | RRP: £14.99
* Excludes Voucher Code Discount Also available Used from £43.27
  • 0132389878
  • 9780132389877
  • Phillip Kotler
  • 18 April 2007
  • Prentice Hall
  • Paperback (Book)
  • 408
  • 12
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