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Principles of Marketing: Study Guide Book
The 12th edition study guide provides students on the go with a valuable resource. It consists of detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements. There is also a section providing suggested answers for all exercises, offering the students feedback on their responses. The study guide can be packaged at a low cost with new copies of this text. The study guide can also be purchased separately at www.prenhall.com/marketing.Read More
from£20.23 | RRP: * Excludes Voucher Code Discount Also available Used from £43.27
- 0132389878
- 9780132389877
- Phillip Kotler
- 18 April 2007
- Prentice Hall
- Paperback (Book)
- 408
- 12
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