Principles of Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Principles of Marketing Book

Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.Read More

from£16.60 | RRP: £20.75
* Excludes Voucher Code Discount Also available Used from £14.50
  • 0137015577
  • 9780137015573
  • Philip Kotler
  • 1 July 1980
  • Prentice Hall
  • Hardcover (Book)
  • 700
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