Principles of Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Principles of Marketing Book

This book provides an introduction to the principles of marketing. It is comprehensive in its coverage and encourages exploration of issues rather than the presentation of prescriptive models. Contemporary issues of marketing ethics, direct marketing, and information management are considered in depth. In an attempt to offer a holistic vision of marketing each chapter closes with a summary of how that chapter relates to other chapters. Vignettes and case studies provide integrative perspectives.Read More

from£N/A | RRP: £28.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0198775512
  • 9780198775515
  • Adrian Palmer
  • 1 August 2000
  • Oxford University Press
  • Paperback (Book)
  • 664
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