Principles of Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Principles of Marketing Book

Principles of Marketing is a brand new, comprehensive and extremely well written book addressing the modern Marketing Environment and the needs of modern marketeers and marketing students. No other book has the same range of up-to-date cases and references from so many countries and industries. The latest thinking is integrated throughout the book and detailed explanations of all aspects of marketing are supported by an unparallelled range of activities, vignettes and support material.Read More

from£N/A | RRP: £29.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0273605135
  • 9780273605133
  • Dr Frances Brassington, Dr Stephen Pettitt
  • 31 January 1997
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 1086
  • 1
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