Principles of Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Principles of Marketing Book

Offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts and the strategic context in which they are applied. As well as thorough theoretical coverage, this text emphasises implementation and application through highlighted examples, vignettes and case studies based on a wide variety of national and international organisations and brands. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students' learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook.Read More

from£35.04 | RRP: £34.81
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0273676180
  • 9780273676188
  • Dr Frances Brassington, Dr Stephen Pettitt
  • 29 July 2002
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 1104
  • 2
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