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Principles of Marketing Book
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and...Read More
from£52.99 | RRP: * Excludes Voucher Code Discount Also available Used from £3.49
- 0273711563
- 9780273711568
- Philip Kotler, Gary Armstrong, Prof Veronica Wong, Prof John Saunders
- 21 May 2008
- Financial Times/ Prentice Hall
- Paperback (Book)
- 1020
- 5
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