Principles of Service Marketing and Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Principles of Service Marketing and Management Book

Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explicitly that the differences between specific categories of services (based on the nature of the underlying service process) may be as important to student understanding as the broader differences between goods marketing and services marketing.Read More

from£84.40 | RRP: £84.99
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  • 0130404675
  • 9780130404671
  • Christopher H Lovelock, Lauren Wright
  • 25 July 2001
  • Prentice Hall
  • Paperback (Book)
  • 436
  • 2
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