Principles of Services Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Principles of Services Marketing Book

With a rigorous and comprehensive approach, "Principles of Services Marketing, 4/e" provides readers with the ideal introduction to this key marketing topic. This new edition includes the most up-to-date examples and most relevant theory, and is structured to cover the content that is most essential to those taking any services marketing course.Read More

from£29.41 | RRP: £42.99
* Excludes Voucher Code Discount Also available Used from £3.49
  • 0077107942
  • 9780077107949
  • Adrian Palmer
  • 4 July 2005
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 448
  • 4
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