Principles of Services Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Principles of Services Marketing Book

Gives an introduction to this key marketing topic. Structured to cover the essential content for a services marketing course this work includes a chapter on the growth and development of service brands coverage of service productivity and the internet as well as innovation and new service development.Read More

from£N/A | RRP: £43.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0077116275
  • 9780077116279
  • Adrian Palmer
  • 1 December 2007
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 606
  • 5
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