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Problems and Cases in Healthcare Marketing Book
Cases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing.Read More
from£141.73 | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0072887761
- 9780072887761
- John T. Gourville, John A Quelch, V Kasturi Rangan
- 1 February 2004
- McGraw-Hill Higher Education
- Hardcover (Book)
- 448
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