Problems and Cases in Healthcare Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Problems and Cases in Healthcare Marketing Book

Cases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing.Read More

from£141.73 | RRP: £104.99
* Excludes Voucher Code Discount Also available Used from £59.51
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