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Product Innovation: Leading Change through Integrated Product Development Book
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Book Description
The purpose of the book is to describe, assess, and apply the latest constructs, methods, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built.
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Product Description
This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.
- 0521066018
- 9780521066013
- David L. Rainey
- 19 June 2008
- Cambridge University Press
- Paperback (Book)
- 640
- 1
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