Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors Book + PRICE WATCH * Amazon pricing is not included in price watch

Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors Book

Since 1993, thousands of readers have turned to Michel Robert's book Strategy Pure and Simple. Now he returns with a proven strategy to create and launch new products--the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization.Read More

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  • 0070531323
  • 9780070531321
  • Michel Robert
  • 1 June 1995
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 174
  • Reprint
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