Product Management (McGraw-Hill/Irwin Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Product Management (McGraw-Hill/Irwin Series in Marketing) Book

A defining text that covers three major tasks facing product managers today: analyzing the market; developing objectives and strategies for the product and service in question; and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" uses the familiar marketing plan as the unifying framework for its lessons and takes a hands-on approach towards preparing graduates to assume the position of product manager.Read More

from£N/A | RRP: £42.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0071122265
  • 9780071122269
  • Donald R. Lehmann, Russell S. Winer
  • 1 August 2001
  • McGraw-Hill Publishing Co.
  • Paperback (Book)
  • 517
  • 3rd International student edition
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