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Product Management (McGraw-Hill/Irwin Series in Marketing) Book
A defining text that covers three major tasks facing product managers today: analyzing the market; developing objectives and strategies for the product and service in question; and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" uses the familiar marketing plan as the unifying framework for its lessons and takes a hands-on approach towards preparing graduates to assume the position of product manager.Read More
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- 0071122265
- 9780071122269
- Donald R. Lehmann, Russell S. Winer
- 1 August 2001
- McGraw-Hill Publishing Co.
- Paperback (Book)
- 517
- 3rd International student edition
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