Product Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Product Management Book

Covers three major tasks facing product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. This work utilizes the familiar Marketing Plan as the unifying framework for its lessons.Read More

from£83.68 | RRP: £45.99
* Excludes Voucher Code Discount Also available Used from £6.09
  • Pickabook

    Donald R. Lehmann, Russell S. Winer

  • 0071238328
  • 9780071238328
  • Donald R. Lehmann, Russell S Winer
  • 1 November 2004
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 512
  • 4
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