Product Management (The Irwin Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Product Management (The Irwin Series in Marketing) Book

Product Management is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a hands-on approach toward preparing graduates to assume the position of product manager. Read More

from£N/A | RRP: £65.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0256116237
  • 9780256116236
  • Donald R. Lehmann
  • 1 October 1993
  • Irwin Professional Publishing
  • Hardcover (Book)
  • 437
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