Product Strategy and Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Product Strategy and Management Book

Analyses the nature of product strategy and the management of the product life cycle from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets no customers no competition. It explores the relationship between success of a product and survival of the firm.Read More

from£29.41 | RRP: £49.99
* Excludes Voucher Code Discount Also available Used from £7.91
  • Blackwell

    The long-awaited second edition of Baker and Hart's Product Strategy and Management expertly analyses the nature of product strategy and the management of the entire product life cycle, from new product development to product elimination.

  • Pickabook

    Michael J. Baker, Susan Hart

  • 0273694502
  • 9780273694502
  • Mr Michael Baker, Susan Hart
  • 19 April 2007
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 560
  • 2
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.