Products and Process Innovation in the Food Industry Book + PRICE WATCH * Amazon pricing is not included in price watch

Products and Process Innovation in the Food Industry Book

Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.Read More

from£29.37 | RRP: £114.50
* Excludes Voucher Code Discount Also available Used from £199.81
  • 0751404241
  • 9780751404241
  • Klaus Günter Grunert, W. Bruce Traill
  • 31 May 1997
  • Springer
  • Hardcover (Book)
  • 242
  • 1
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.