Profits with Principles: Seven Strategies for Delivering Value with Values Book

In the wake of business scandals at Enron, Arthur Andersen, Global Crossing, Tycoâ??the list grows dailyâ??there is an increasing sense among employees, executives, investors, and the public that the â??anything goesâ? culture of the New Economy is over. Today, businesses must act responsibly, transparently, and with integrity. Using in-depth case studies and examples from over 50 companies that range from Starbucks to Citigroup, General Motors to General Electric, DuPont to Dell, Ira A. Jackson, former director of the Center for Business and Government at Harvardâ??s Kennedy School, shows the quantifiable and enduring business advantage to â??doing the right thing.â? Companies that give back to their employees and societyâ??focusing on values and purpose as well as profitabilityâ??often gain commpetitive advantage and improve their brand image, consumer loyalty, and employee satisfaction. Identifying seven principles of making values integral to business processes and practices, PROFITS WITH PRINCIPLES opens the door to a new kind of capitalism, providing a wealth of practical recommendations companies of all sizes can model their own efforts after.Read More