Project Management in New Product Development Book + PRICE WATCH * Amazon pricing is not included in price watch

Project Management in New Product Development Book

The first book to integrate project management and product development, Project Management in New Product Development shows you how to manage the translation of ideas into new products and services and get them to market cheaper, better...Read More

from£28.99 | RRP: £28.99
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  • ASDA

    Shows how to translate innovative ideas into new products and services - and get them to market cheaper faster and better - using project management tools and techniques.

  • Product Description

    Turn Innovative Ideas into Products and Servicesâ??and Manage and Control Them Using Project Management Tools

    The first book to integrate project management and product development, Project Management in New Product Development shows you how to manage the translation of ideas into new products and services and get them to market cheaper, better, and faster using advanced project management tools and techniques.

    Packed with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool also shows how to ensure that bad products are stopped at gateway points, before they become product and project failures. Project Management in New Product Development features:

    • The first integrated treatment of project management and new product development designed for modern, globally oriented firms
    • Numerous case studies covering software, technology, electronics, construction, telecommunications, military, and aerospace
    • 150 informative tables, figures, and graphics

  • 0071496726
  • 9780071496728
  • Bruce T. Barkley
  • 1 December 2007
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 397
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