Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing) Book

This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.Read More

from£54.78 | RRP: £82.99
* Excludes Voucher Code Discount Also available Used from £13.83
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