Public Opinion: Politics, Communication and Social Process Book + PRICE WATCH * Amazon pricing is not included in price watch

Public Opinion: Politics, Communication and Social Process Book

A survey text for undergraduate courses, this volume examines the history, meaning, and mechanics of public opinion, including its use in communicating with and persuading the public.Chapters are carefully constructed to introduce terms and concepts to a reader unfamiliar with the field. The volume draws together authors from diverse fields, principally political science and communication studies .Read More

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