Public Relations: A Values-Driven Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Public Relations: A Values-Driven Approach Book

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.Read More

from£25.27 | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £16.57
  • 0205359698
  • 9780205359691
  • David W. Guth, Charles Marsh Ph.D.
  • 26 June 2002
  • Allyn & Bacon
  • Paperback (Book)
  • 608
  • 2
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