Public Relations Cases Book + PRICE WATCH * Amazon pricing is not included in price watch

Public Relations Cases Book

The Sixth Edition of PUBLIC RELATIONS CASES continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to why select public relations cases had the effect they did. This text's excellent organization, practical and theoretical coverage of topics, and variety of cases have been its consistent strengths.Read More

from£N/A | RRP: £31.99
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  • 0534606105
  • 9780534606107
  • Jerry A. Hendrix
  • 2 July 2003
  • Wadsworth Publishing Co Inc
  • Paperback (Book)
  • 448
  • 6th Revised edition
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