HOME | BESTSELLERS | NEW RELEASES | PRICE WATCH | FICTION | BIOGRAPHIES | E-BOOKS |
+ PRICE WATCH
* Amazon pricing is not included in price watch
Public Relations Kit for Dummies Book
When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines youâ??ll find in this helpful guide. If youâ??re a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If youâ??re a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, youâ??ll discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage crises This book is packed with successful ideas, techniques, and campaigns that really worked â?? and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And thereâ??s more: Developing and stick to a budget Building an in-house PR department Specific PR tactics like contests, surveys, and tie-ins Company newsletters Writing query letters and pitch letters Handling yourself in interviews Turning bad press into good publicity Developing a contact list Specific strategies for radio, TV, newspapers, and new media Handling crises Measuring PR results The book also includes a CD-ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.Read More
from£30.37 | RRP: * Excludes Voucher Code Discount Also available Used from £6.46
- 0764552775
- 9780764552779
- Eric Yaverbaum, Bob Bly
- 20 December 2000
- John Wiley & Sons
- Paperback (Book)
- 384
- illustrated edition
- Illustrated
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.
Would you like your name to appear with the review?
We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.
All form fields are required.