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Public Relations: Strategies and Tactics Book
Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.Read More
from£47.23 | RRP: * Excludes Voucher Code Discount Also available Used from £13.08
- 0321055551
- 9780321055552
- Dennis L. Wilcox, Philip H. Ault, Warren K. Agee, Glen T. Cameron
- 2 December 1999
- Allyn & Bacon
- Hardcover (Book)
- 584
- 6
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