Public Relations: The Complete Guide Book + PRICE WATCH * Amazon pricing is not included in price watch

Public Relations: The Complete Guide Book

With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with "one voice" in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall ? and potential buyers are less moved by what they view as "sales messages" ? effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.Read More

from£53.81 | RRP: £55.99
* Excludes Voucher Code Discount Also available Used from £5.16
  • 0324203047
  • 9780324203042
  • Joe Marconi
  • 25 June 2004
  • South-Western, Div of Thomson Learning
  • Hardcover (Book)
  • 386
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.