Public Relations: The Profession and the Practice Book + PRICE WATCH * Amazon pricing is not included in price watch

Public Relations: The Profession and the Practice Book

Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.Read More

from£122.83 | RRP: £90.99
* Excludes Voucher Code Discount Also available Used from £12.82
  • 0697201228
  • 9780697201225
  • Craig E. Aronoff, Otis W. Baskin, Dan L. Lattimore
  • 1 September 1996
  • Brown (William C.) Co ,U.S.
  • Hardcover (Book)
  • 528
  • 4th Revised edition
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